by Fiona Gordon & Sarah Burnett | Co-Founders, Dub Dub Data

Migrating from Tableau Server to Tableau Cloud is one of those projects that keeps data leaders up at night. Lost favourites, broken permissions, lengthy change freezes, endless IT tickets. Manual migrations are complex, time-consuming, and risky. For many organisations the pain of migrating Tableau has been enough to stall cloud adoption altogether.

But the reality is this: staying on an on-premises Tableau Server deployment means higher costs, slower access to new features, and ongoing infrastructure headaches. The move to a Tableau Cloud environment is no longer a question of if, but when. The good news? There’s now a smarter way to get there.

Enter TabMove, the automated content migration tool developed by Biztory and now brought to Australia, New Zealand and Singapore through Dub Dub Data’s partnership. With TabMove, up to 90% of the migration workflow is automated, drastically reducing risk, timelines, and costs.

🎧 Want to hear the full episode?
Listen to unDUBBED: Cloud-Ready, Stress-Free: Why TabMove is the Smartest Way to Migrate Tableau here

We’ve dedicated an entire episode of our unDUBBED podcast with Timothy Vermeiren to this very topic, where we unpack the future of AI and machine learning in enterprises.

Why Organisations Migrate from Tableau Server to Tableau Cloud

On paper, migrating from Tableau Server to Tableau Cloud sounds simple: move your workbooks, users, groups, and permissions. In practice, it’s anything but.

Why Manual Migration Often Fail

• Data connections break – Workbooks often rely on on-premise data sources that need reconfiguration for cloud use before being published to Tableau Cloud.
  
• Permissions chaos – Rebuilding complex permission structures manually in a Tableau Server environment is error-prone and time consuming.
  
• Legacy content – Old extracts, outdated workbooks, and unused dashboards clutter the process.
  
• Change freezes – Traditional migration plans require weeks (sometimes months) of no development activity.
  
• Hidden costs – Teams spend hundreds of hours on repetitive tasks that could be handled by an automation engine.

For organisations with thousands of users, hundreds of projects, and terabytes of content, a manual migration isn’t just painful. It’s nearly impossible to deliver without major business disruption.

Why Migrate from Tableau Server to Tableau Cloud?

Before diving into TabMove, it’s worth asking: why make the move to Tableau Cloud at all? For many organisations, an existing Tableau Server environment has been the backbone of reporting and data analytics for years. Yet maintaining a Tableau Server comes with growing complexity and costs. Tableau Cloud removes that burden and introduces a host of new benefits:

• Reduced Total Cost of Ownership: Running Tableau Server means owning infrastructure, patching systems and keeping admin teams busy. Tableau Cloud removes that responsibility and shifts it to cloud providers. IT teams can focus on higher value work while costs for hardware, upgrades and maintenance vanish.

• Always Up to Date: Enterprises often fall one to two years behind on versions. Cloud fixes this by keeping you current automatically. Features like Tableau Pulse arrive first to Cloud, giving your teams access without the pain of risky upgrades.

• Elastic Scalability: Analytics demand spikes at critical times. Cloud migration scales automatically, so dashboards and refreshes keep running smoothly during product launches, reporting deadlines or regulatory reviews. No more scrambling to add capacity, cloud data infrastructure flexes for you.

• Security and Compliance Built In: Cloud computing comes with enterprise grade certifications trusted by banking, government and healthcare. Security and compliance are managed for you whether you run Tableau in hybrid or cloud environments, reducing risk while meeting strict regional standards.

• Smarter Licence Management: Server often leads to over-purchasing due to poor visibility. The Tableau Cloud platform includes native licence tracking, so you only pay for what you need while making licences available where adoption is strongest.

• Driving Modern Analytics Adoption: Most importantly, migrating to Tableau Cloud shifts data analytics from an IT owned system to a business wide capability. Self service grows, adoption accelerates and your Tableau platform can become a growth engine, not an IT burden.

In short: moving to Tableau Cloud is not just a platform change. It is a move toward agility, innovation and smarter data culture, fully aligned with the Tableau blueprint.

TabMove: Automating 90% of Migration Workflow

This is where TabMove changes the game. Instead of relying on armies of admins to manually migrate content, TabMove automates the migration of workbooks, data sources, flows, users, groups, schedules, permissions, favourites, and more.

Key Benefits of TabMove

• Speed – Migration roadmaps that once took six weeks can be delivered in days (for smaller migrations).
  
• Accuracy – Automated handling of permissions, favourites, and URL references prevents costly errors.
  
• Testing built-in – TabMove validates connections, data sources and workbooks during the migration process, identifying issues early. 
  
• Seamless user experience – Users log into a new Tableau Cloud to find their content, permissions, and favourites just as they left them.
  
• Minimal disruption – Reduced change freeze windows keep business users working.

For Tableau administrators, TabMove doesn’t just take away the grunt work. Instead, it turns them into heroes of the cloud transition.

The Three-Step Tableau Cloud Migration Model

Migration isn’t just about tools; it’s about process. That’s why TabMove comes with a proven three-step migration plan designed to de-risk projects and deliver predictable outcomes.

Step 1: Scoping your Tableau Server Environment

Every project begins with a detailed scoping session. Using a purpose-built workbook, TabMove surfaces critical information about your current Tableau Server environment such as workbooks, data sources, users, groups, and more. This allows accurate planning based on both volume and complexity.

Step 2: Workshop to Validate Data Sources and Prep Flows

Next comes a short, hands-on workshop. A micro-migration test migrating Tableau Prep Flows proves out key scenarios, such as moving specific workbooks or testing data connections, giving both teams confidence that the full migration will succeed.

Step 3: Delivery of your Tableau Cloud Migration

The bulk of the migration is handled in the delivery phase. Depending on size and preference, migrations can be completed in a single run or broken into batches for more control. Automated migration means minimal downtime, fast results, and immediate access to Tableau Cloud’s new features. Whether you need to move Tableau workbooks or prep flows to Tableau Cloud, delivery is fast and controlled. 

Dub Dub Data + Biztory: Local ANZ & Singapore Support for Tableau Cloud Migration

TabMove has already delivered over 50 successful migrations for major organisations across Europe and the US. These range from global banks with strict compliance requirements through to fast moving digital companies that cannot afford long change freezes. The results have been consistent: faster timelines, reduced complexity and migrations that just work.

Now, thanks to Dub Dub Data’s partnership with Biztory, TabMove is available across Australia, New Zealand and Singapore. This partnership brings together the best of both worlds:

• Biztory’s technical innovation: the team that built TabMove with deep expertise in technical considerations after years of working on Tableau migrations, testing and refining the process across dozens of industries.
  
• Dub Dub Data’s local expertise: on the ground delivery, regional knowledge and a focus on enabling local organisations to get more value from their data investments.
  

For ANZ and Singapore organisations, this means no longer relying on European or American providers for migration expertise. It means access to a local migration partner that understands the region’s unique data challenges, from compliance considerations to hybrid cloud adoption trends. It also means you can book a consultation in your own time zone and work with a team that will guide you from scoping through from your current Tableau Server to successful adoption of Tableau Cloud.

Outcomes of Migrating Tableau Server with the Right Tool

Customers who have used TabMove consistently report results that transform not just the migration, but the way their teams approach Tableau afterwards.

• Migrate up to 10× faster: What was once a six week process can now be completed in a matter of days (for smaller migrations). This reduction also means far shorter change freezes, so business users keep producing insights with minimal disruption.
  
• Elimination of costly manual rework: Permissions, favourites, URL actions and groups are migrated automatically. This prevents human error and saves hundreds of hours of admin effort.
  
• Smooth adoption of Tableau Cloud features: As soon as the migration is complete, teams can take advantage of Cloud first features such as Tableau Pulse and VizQL Data Service. Adoption accelerates because teams are not bogged down in technical issues.
  
• Immediate ROI through licensing and infrastructure savings: Retiring on-premises Tableau Server infrastructure cuts costs on hardware, maintenance and version upgrades. Many organisations also find they can optimise licence usage, freeing budget to invest in adoption programs.
  
• Empowered administrators and happier users: Tableau admins become the heroes of the migration story, delivering a seamless transition for their colleagues. Business users log in to find their dashboards, data sources and favourites exactly as they were, but now faster and in the new Tableau Cloud.
  

In short, TabMove does more than migrate content. It clears the path for a new chapter of analytics adoption.

Ready to Move Tableau to the Cloud Smarter, Not Harder?

If you are still running an on-premises Tableau Server, the clock is ticking. Every quarter spent maintaining on premise infrastructure is time and money that could be redirected toward innovation. Every feature you miss by not being on Tableau Cloud puts your teams a step behind competitors who are already leveraging them.

The challenge has always been the migration itself. Manual methods are slow, expensive and risky. That is why Dub Dub Data has partnered with Biztory to bring TabMove to ANZ and Singapore. Together, we offer:

• A proven three step migration flow that removes uncertainty from migration projects.
  
• Automation of 90% of tasks, so you avoid the pitfalls of manual rework.
  
• Local delivery and support tailored to ANZ and Singapore organisations from a trusted migration partner. 
  
• Fixed price guarantees for predictable investment and peace of mind.  Estimate the size of your cloud migration today! 
  

Migrating to Tableau Cloud does not need to be a painful saga. It can be fast, reliable and cost effective. With TabMove, you will unlock the benefits of Tableau Cloud without the chaos of manual migration.

Book a consultation with Dub Dub Data today to take the first step. Our team will scope your environment, show you what is possible and build a clear plan to get you cloud ready.

unDUBBED Podcast - D23 Cloud-Ready, Stress-Free: Why TabMove is the Fastest Way to Migrate Tableau

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🎙️ Unscripted. Uncensored. Undeniably data.

Summary

Migrating to Tableau Cloud doesn’t have to mean chaos, broken permissions, or endless IT tickets. In this episode of unDUBBED, Fi and Sarah sit down with Timothy Vermeiren - Tableau Iron Viz Champion, consultant, and architect at Biztory - to unpack how TabMove is changing the game for organisations moving from Tableau Server to Tableau Cloud.

From automating 90% of the migration work (think users, permissions, schedules, favourites) to cutting timelines from weeks down to days (for smaller migrations), TabMove takes the pain out of replatforming. Timothy shares the biggest blockers companies face, why legacy server setups are holding teams back, and real-world stories like Veygo’s lightning-fast migration.

You’ll also hear how Dub Dub Data and Biztory have partnered to bring TabMove to APAC - giving Australia, New Zealand, and Singapore customers local expertise with global best practice.

If you’ve ever dreaded the thought of “not another migration,” this episode is your roadmap to a faster, cleaner, and smarter move to the cloud.

Takeaways

• Manual Tableau migrations are complex, risky, and costly.
  

• Tableau Cloud offers lower TCO, better scalability, and access to the newest features.
  

• TabMove automates up to 90% of the migration workload, including content, users, groups, and permissions.
  

• Timothy’s three-step delivery model - scoping, workshop, delivery - de-risks projects and ensures success.
  

• Dub Dub Data and Biztory are partnering to deliver TabMove migrations across Australia, New Zealand and Singapore.
  

Links

TabMove with Dub Dub Data (more information including cost)

 Estimate Your Migration

Book a Scoping Call with Dub Dub Data 

Learn more about Biztory

TabMove - Biztory

Connect with Timothy Vermeiren on Linkedin

Chapters:

00:00 Introduction to Migration Challenges
01:18 Meet Timothy Vermeiren and TabMove
02:56 The Case for Migration to Tableau Cloud
04:58 Understanding the Benefits of Tableau Cloud
06:43 Challenges of Manual Migration
08:44 Hidden Costs of Legacy On-Prem Solutions
10:11 Automation with TabMove
12:43 Managing Permissions and User Access
23:56 Automating Migration Processes
26:54 Understanding Migration Challenges
28:45 Comparing Migration Tools
35:46 Case Study: Veygo's Rapid Migration
38:29 The Role of Tableau Administrators
41:27 Customer Outcomes Post-Migration
44:37 Three-Step Delivery Model
51:00 Ongoing Support After Migration

Keywords

Tableau Server migration, Tableau migration Tableau Cloud, Tableau Server, TabMove, Tableau automation, Biztory, Dub Dub Data, data strategy, Tableau Cloud benefits, automated Tableau migration, Tableau consulting.

TL;DR:

Migrating from Tableau Server to Tableau Cloud is complex, risky, and costly when done manually. TabMove automates up to 90% of migration tasks - cutting timelines, reducing errors, and lowering costs. With Dub Dub Data and Biztory, organisations in Australia, New Zealand, and Singapore gain a proven three-step migration model, local expertise, and fixed-price peace of mind.